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Cosmetics Companies Take a Tip from Nature

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By: TOM BRANNA

Editor

JAPAN: Cosmetics companies here are increasingly incorporating plant extracts such as lavender and eucalyptus into their list of product ingredients. Cosmetics makers are targeting 20- to 30-year old women, trying to attract them by emphasizing the purported health effects of the ingredients. Some companies are also selling medicated oral supplements, reinforcing the concept that beauty comes from within. Shiseido Co. recently introduced Sinoadore, a comprehensive aesthetic brand that reflects...

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